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About Boasters Coffee Roasters

From Autobahn to Boasters: Our Story

Boasters Coffee began in 2009 as Autobahn Coffee, a humble family-owned venture with a passion for great coffee. In 2019, we evolved into Boasters Coffee Roasters, a name that captures our bold flavour, big-hearted community spirit, and our commitment to roasting premium beans right here in Rotorua.

While our name has changed, our values haven’t. We remain proudly local, proudly independent, and proudly focused on quality, people, and sustainability.

Community

The Heart of Everything We Do

Our roots are local, and our reach is personal. Community is at the core of who we are—from the suppliers we choose to the events we support and the conversations we have every day across the counter.

We proudly support:

  • Crankworx Rotorua – bringing coffee to the community during one of NZ’s most exciting mountain biking festivals.
  • Clubs and local fundraisers – we regularly donate to causes close to our hearts and to those of our customers.
  • Local suppliers – we support local artisan producers and showcase the variety of great tasting options across the local community.

We also serve a wide range of businesses—from local offices and cafes to tourist attractions and coffee carts—sharing the Boasters experience far beyond our own walls.

Sustainability

Coffee with a Conscience

We believe that small choices make a big difference, and that sustainability should be woven into every part of our business.

  • On-site Recycling – Waste is sorted and recycled responsibly across all our cafés.
  • Coffee Grounds for Gardens – We invite customers to take home used grinds for their compost or garden.
  • Compostable Packaging – We proudly partner with Decent Packaging to use home-compostable cups and Econic for compostable bags.
  • Low Emissions, Less Plastic – We’re cutting plastic waste and using electric vehicles to reduce our carbon footprint.

We know sustainability is a journey, and we’re here for the long haul—for our customers, our community, and future generations.

Quality

Every Detail Matters

At Boasters, quality is in the details—from the roast profile of our beans to the way we greet each customer.

Our coffee isn’t just served—it’s crafted. And every item on our menu is prepared with care, using thoughtfully sourced ingredients that celebrate both flavour and freshness.

But more than anything, quality means creating spaces where people feel good. Whether you’re stopping in for your first flat white or you’re a regular grabbing your usual—we want every visit to feel like coming home.

People

The Team Behind the Coffee

Our people are the heart of Boasters. We know that a connected, cared-for team is essential to creating the welcoming, high-quality experience we’re known for.

Many of our team members stay with us for years—and that continuity shows in every interaction. We’re proud of the people who make Boasters what it is, and we’re excited about the future we’re building together.

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Be Part of the Boasters Story

Whether you’re sipping at our cafés, brewing at home, or serving Boasters at your business – thank you for being part of our journey.

Coffee is what we do, but people are why we do it.

Visit Our Cafés
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Who We Supply

On The Grind
Zorb Café
Motion Entertainment
La More Sweets & Ice Cream
The Cow Cafe
Snug

Visit Us

Boasters at Eleven Eighty
1180 Haupapa Street, Rotorua 3010
The Hangar Airport Café
837 Te Ngae Road, Rotorua

Contact Us

021 345 269
hello@boasters.co.nz
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